Mediale Kommunikation

ISBN-13: 9783484371095 / Niemiecki / Twarda / 2000 / 112 str.

Hans-Dieter Kübler

Opis

The volume offers a systematic introduction to the theory of and research into media communication. The concept suggests itself as a reflection of the way in which personal communication and mass communication are converging as a result of digitalization. After a brief outline of media history, various media concepts are taken up to show the immense scope and disparity already displayed by approaches to research on media communication and likely to increase in future. From a functional vantage the achievements and risks of media communication are discussed in terms of their impact on modern societies. The chapter on 'Effects' reviews traditional research approaches alongside more complex and appropriate varieties and inquires after new research perspectives.

Spis treści

Frontmatter -- Inhalt -- 1. Begriffe und Modelle -- 2. Funktionalität von Medienkommunikation -- 3. Mediennutzung: ökonomische Relevanz und gesellschaftlich-kommunikative Dimensionen -- 4. Medienwirkungen - brisantes wie umstrittenes Forschungsgebiet -- Literatur

O autorze

Dr. Hans-Dieter Kübler ist Profesor für Medien-, Kultur- und Sozialwissenschaften an der Hochschule für angewandte Wissenschaften Hamburg.