Media Research Methods: Audiences, Institutions, Texts

ISBN-13: 9781137552143 / Angielski / Twarda / 2017 / 385 str.

Ina Bertrand; Peter Hughes

Opis

This fully revised and updated second edition provides an accessible introduction to the research methods for studying media, communication and culture. In particular, the new edition considers how globalisation and digitalisation have changed the contexts, practices and content of media and the way that it is researched.

Spis treści

1. Of Elephants, Definitions and Models: The Context of Media Research 2. Getting Started PART I: RESEARCH ON AUDIENCES 3. Researching Audiences 4. Gathering Data on Audiences 5. Audience Research Analysis and Interpretation PART II: RESEARCH ON INSTITUTIONS 6. Researching Media Institutions 7. Gathering Data on Institutions 8. Institutional Research Analysis and Interpretation PART III: RESEARCH ON TEXTS 9. Researching Texts 10. Gathering and Analysing Textual Data 11. Interpretation of Textual Data 12. Reaching Conclusions, Evaluating the Research, Writing the Report.

O autorze

Ina Bertrand is Principal Fellow in Cinema Studies, Melbourne University, Australia.

Peter Hughes is Senior Lecturer in Media Studies at La Trobe University, Australia.