Media Choice: A Theoretical and Empirical Overview

ISBN-13: 9780415964586 / Angielski / Miękka / 2009 / 320 str.

Tilo Hartmann;Peter Vorderer

Opis

Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them.

Spis treści

A Brief Introduction to Media Choice, Tilo Hartmann. Social Cognitive Theories of Media Selection, Robert LaRose. Action Theory, Theory of Planned Behavior and Media Choice, Tilo Hartmann. Money does Matter, Helmut Scherer & Teresa K. Naab. The Effect of Subjective Quality Assessments on Media Selection, Jens Wolling. Fast and Frugal Media Choices, Julian N. Marewski, Mirta Galesic and Gerd Gigerenzer. Cognitive Dissonance Theory: A Roller Coaster Career, Wolfgang Donsbach. Informational Utility as Determinant of Media Choices, Matthias R. Hastall. Affect as a Predictor of Entertainment Choice: The Utility of Looking Beyond Pleasure, Mary Beth Oliver. Media Choice as Avoidance Behavior: Avoidance Motivations During Television Use, Andreas Fahr and Tabea Böcking. Media Choice on a Micro Level: On-line Selective Strategies in Watching Television, Helena Bilandzic. The Role of Structure in Media Choice, James G. Webster. Media Choice Despite of Multitasking?, Cees M. Koolstra, Ute Ritterfeld and Peter Vorderer. Media Synchronicity and Media Choice: Choosing Media for Performance, Alan R. Dennis, Robert M. Fuller, & Joseph S. Valacich. Media Adoption and Diffusion, Thilo von Pape

O autorze

Tilo Hartmann, Ph.D., is an Assistant Professor in the Department of Communication Science at the VU University, Amsterdam. Previous affiliations include positions at the Hanover University of Music and Drama, the University of Southern California, the University of Erfurt, the Institute of Mass Communication and Media Research, and the University of Zurich. His research interests focus on media use, in particular selective exposure, reception, and effects.