Measuring member confidence in the cooperative sector

ISBN-13: 9786204498294 / Angielski / Miękka / 52 str.

Yasmín Cabrera Cortez

Opis

The main objective of this article is to propose a methodology to measure members' trust in the savings and credit cooperative sector, based on the identification of the dimensions that need to be worked on to improve, strengthen or maintain it; a case study is taken in the year 2021 in Colombia, the savings and credit cooperative: Caja Cooperativa Petrolera - COOPETROL. The proposed methodology has a mixed approach with a predominance of qualitative aspects; the measurement was made based on the perception of the members regarding the analyzed dimensions; the instruments used were survey, interview, consultation with experts and documentary review, obtaining as a result, a global measurement of trust and its governance, economic, risks, products and services, socio-cultural and communicational dimensions. The proposed trust model is useful for timely decision making to the extent that the global indicator offers a baseline that allows contrast in the evolution and the indicator by dimensions allows deepening in aspects identified as strengths or weaknesses of the organization.

O autorze

Cabrera Cortez, YasmínMaster in Solidarity Economy for Territorial Development from the Cooperative University of Colombia, Specialist in Financial Management and Public Accountant from the University of Santiago de Cali. Experience of more than 25 years in the Cooperative sector of savings and credit in management positions, administrative, commercial and social processes.