Marketing Strategy of Hul Food Product's for Customer

ISBN-13: 9783846501481 / Angielski / Miękka / 2013 / 112 str.

Yadav Sunil Kumar

Opis

Fast Moving Consumer Goods popularly known FMCG is as the name suggests is the most demanded products in the market. It includes every thing from food items like flour, biscuits, ice creams, etc to body products soaps, face creams to cigarettes to beverages, etc. consumers need these things in their everyday life so they invests a good portion of there income in these things. In this project researchers focus on tracking down the changing requirements, preferences, needs of customers and their changing perspective on the different products offered.Hence the study of HUL can give us a wide knowledge in the fields like successful implementations of marketing strategy in urban and rural India .Hindustan Unilever Limited (HUL) is Indias largest fast moving consumer goods company. It is a leading player in home and personal care products, foods and beverages, and speciality chemicals. We shall feel amply rewarded if our endeavour proves to be helpful in the development of research plans. We look forward to suggestions from researchers in improving the contents and presentation.

O autorze

Presently working as Assistant Professor with Dyal Singh Evening College, University of Delhi, Lodhi Road, New Delhi. He has completed D.Phil in Management under the supervision of Prof. V.M. Baijal, Department of Commerce & Business Administration, and holds Master s Degree in Business Administration from MONIRBA- University of Allahabad.