Marketing Libraries in a Web 2.0 World

ISBN-13: 9783110263312 / Angielski / Twarda / 2011 / 175 str.

R'Jean Savard; Dinesh Gupta

Opis

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

O autorze

Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India