Managing Transnational Firms: Resources, Market Entry and Strategic Alliances

ISBN-13: 9780762308750 / Angielski / Twarda / 2002 / 284 str.

Michael A. Hitt; Joseph Cheng

Opis

In this volume, Bartlett and Ghoshal examine the transnational firm, its development and future. Ending their chapter is a debate about the future of international management research involving several individual scholars including Julian Birkinshaw (London Business School), Yves Doz (INSEAD), and Eleanore Westney (MIT).