Managerial Economics: The Analysis of Business Decisions

ISBN-13: 9780333398647 / Angielski / Miękka / 1989 / 378 str.

S Hill

Opis

This book provides a unified framework for business decision-making, by developing a logical and systematic approach to business problems. The book is split into three parts - The Nature of Decisions, The Decision Environment and Decision Areas, whilst each chapter concludes with a specific application of the principles and concepts outlined. The intended readership includes both undergraduate and postgraduate students of business, whilst its depth and range make it relevant to business studies and professional courses. Included in the book are a selection of undergraduate and postgraduate examination questions, together with notes on answers.

Spis treści

Acknowledgements.- A Framework for Decision.- Application 1: The Overdraft Optimisation: Reasoning at the Margin Application.- 2: A Computer Based Approach to Linear Programming Profits and Objectives Application.- 3: Dominant Share-ownership and Profitability Uncertainty: Managing the Future Application.- 4: Sainsburys and a Haul of Contraband Butter Demand Theory and Estimation Application.- 5: Forecasting Production Application.- 6: The Flow of Oil Cost Theory and Estimation Application.- 7: Size and Efficiency in the Building Society Industry The Competitive Environment Application.- 8: Late Entry and Competitive Survival, The Case of Synthetic Fibres Pricing Decisions Application.- 9: Pricing Estate and Saloon Cars Marketing Decisions Application.- 10: Worldwide Computer Corporation Inventory Decisions Application.- 11: Reading Electricity Meters Employment and Labour Management Decisions Application.- 12: Output Elasticity in the South Wales Engineering Industry Investment Decisions Application.- 13: The Social Return on Investment.- Concluding Remarks and Neglected Decisions.