Magazines: A Complete Guide to the Industry

ISBN-13: 9780820488356 / Angielski / Twarda / 2006 / 211 str.

Sumner, David E.

Opis

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the -micro- view individual magazines to the -macro- view industry trends, history, and issues this book contains chapters on how to launch a new magazine and write a business plan.
Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry."

O autorze

The Authors: David E. Sumner is Professor of Journalism and head of the nationally recognized magazine program at Ball State University in Muncie, Indiana, where he has taught since 1990. He is the co-author of Feature and Magazine Writing: Action, Angle and Anecdotes (2005) and the author of Graduate Programs in Journalism and Mass Communication (1996).
Shirrel Rhoades has held executive positions with Reader's Digest, Ladies' Home Journal, Redbook, Harper's, Scholastic, and Marvel Entertainment. He taught magazine management for seventeen years at New York University's Center for Publishing, and he continues to consult in the magazine industry.