Magazines; A Complete Guide to the Industry

ISBN-13: 9780820476179 / Angielski / Miękka / 2006 / 211 str.

Sumner, David E.

Opis

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the -micro- view individual magazines to the -macro- view industry trends, history, and issues this book contains chapters on how to launch a new magazine and write a business plan.
Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry."

Recenzje

«'Magazines: A Complete Guide to the Industry' is a smart, comprehensive resource for anyone interested in magazine publishing. Covering everything from the basics of the business to future digital opportunities, this book provides relevant material packed with real life examples that bring the world of magazine publishing to life. The easy format filled with lists, charts, glossaries, and thought-provoking chapter questions serves as a basic text for the new magazine employee, a refresher for those who have focused in one business area, and a must read for the entrepreneur at the start of their magazine journey.» (Nina Link, President, Magazine Publishers of America)
«If there's a spot on your desk that you've been saving for a handy reference guide that will bring you up to date on the way the magazine press should and can work better, stop right here. Students? Editors? Young publishers? You'll all work happier.» (John Mack Carter, Former President of Hearst Magazines Enterprises and Editor-in-Chief of 'Good Housekeeping', 'Ladies' Home Journal', and 'McCall's')

O autorze

The Authors: David E. Sumner is Professor of Journalism and head of the nationally recognized magazine program at Ball State University in Muncie, Indiana, where he has taught since 1990. He is the co-author of Feature and Magazine Writing: Action, Angle and Anecdotes (2005) and the author of Graduate Programs in Journalism and Mass Communication (1996).
Shirrel Rhoades has held executive positions with Reader's Digest, Ladies' Home Journal, Redbook, Harper's, Scholastic, and Marvel Entertainment. He taught magazine management for seventeen years at New York University's Center for Publishing, and he continues to consult in the magazine industry.