ISBN-13: 9780415608343 / Angielski / Twarda / 2011 / 282 str.
ISBN-13: 9780415608343 / Angielski / Twarda / 2011 / 282 str.
Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor as both a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical. Looking at the current state of the magazine market in the 21st century, the third edition explains how this has developed and changed in recent years with specific attention being paid to the explosion of apps, e-zines, online communities and magazine websites.