MANAGEMENT INFORMATION SYSTEMS

ISBN-13: 9786205378557 / Angielski / Miękka / 88 str.

Mario Sergio Lerín Cruz; Yuridia Vásquez Ramírez; Manuel de Jesús Melo Monterrey

Opis

Nowadays, knowing about market trends is of utmost importance for both virtual and traditional companies, which is why it is crucial to know about market research. This paper addresses quantitative and qualitative research, as well as some of the tools, methods and techniques that are used in the administrative process in general.

O autorze

The researchers M.C. Mario Sergio Lerín Cruz, L.A. Yuridia Vásquez Ramírez and M.A. Manuel de Jesús Melo Monterrey are committed professionals who carry out their research activities in various fields in the Federal and State Governments, and in the private sector in Mexico. This work reflects a brilliant part of their academic work.