Low-Cost, Low-Tech Innovation: New Product Development in the Food Industry

ISBN-13: 9780415818995 / Angielski / Twarda / 2014 / 164 str.

Vijay Vyas

Opis

Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries. This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful. Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other low-technology sectors.

Spis treści

1. Innovation and New Product Development in the Food Industry: An overview of international research  2. Business Innovation: Meaning, antecedents, process and consequences  3. Methodology  4. Context of Study I  5. Context of Study II  6. Innovation in Case-study Companies  7. New Product Development in Scotland: A survey  8. Conclusions and Implications  9. Research Findings and Extant Literature: Congruence, conflict and implications

O autorze

Vijay Vyas is Senior Lecturer in Entreprise and Entrepreneurship and Course Director of MSc, Innovation Management and Entrepreneurship at Portsmouth Business School; a former visiting Professor at Lancaster University Management School; and a former Professor of Business Economics at the MS University of Baroda in India.