Low-Cost, Low-Tech Innovation: New Product Development in the Food Industry

ISBN-13: 9780367867515 / Angielski / Miękka / 2019 / 164 str.

Vijay Vyas

Opis

This book attempts to address the imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of eight small innovative Scottish companies, this book presents an in-depth analysis of innovation in the food and drinks industry and unravels a lesser-known approach to

Spis treści

1. Innovation and New Product Development in the Food Industry: An overview of international research  2. Business Innovation: Meaning, antecedents, process and consequences  3. Methodology  4. Context of Study I  5. Context of Study II  6. Innovation in Case-study Companies  7. New Product Development in Scotland: A survey  8. Conclusions and Implications  9. Research Findings and Extant Literature: Congruence, conflict and implications

O autorze

Vijay Vyas is Senior Lecturer in Entreprise and Entrepreneurship and Course Director of MSc, Innovation Management and Entrepreneurship at Portsmouth Business School; a former visiting Professor at Lancaster University Management School; and a former Professor of Business Economics at the MS University of Baroda in India.