Language in Late Capitalism: Pride and Profit

ISBN-13: 9780415888592 / Angielski / Twarda / 2011 / 280 str.

Alexandre Dr Duchene;Monica Heller;¬Abar

Opis

There is marked variation in the forms taken by the relationships between globalization and localization, between linguistic and cultural dimensions of social practice and its discursive legitimation, and among competing ideologies of language and identity. The goal of this book is to explore some dimensions of this variability as it concerns localized dimensions of globalization in a wide range of sites (tourism, placement agencies, call centres, schooling, the military) in different geographic zones (Europe -- Spain, UK, Switzerland; Asia -- Singapore; and North America -- Canada, US). In particular, it demonstrates the complex ways in which older nationalist ideologies which invest language with value as a source of pride get bound up with newer neoliberal ideologies which invest language with value as a source of profit. The complex interaction between these modes of mobilizing linguistic resources challenges some of our ideas about globalization, hinting that we are in a period of intensification of modernity in which the limits of the nation-state are stretched, but not (yet) undone.At the same time, this book argues, this intensification also calls into question modernist ways of looking at language and identity, requiring a more serious engagement with capitalism and how it constitutes symbolic (including linguistic) as well as material markets.

Spis treści

1. Pride and profit: changing discourses of language, capital and nation-state Monica Heller and Alexandre Duchêne 2. Sociolinguistics regimes and the management of "diversity" Susan Gal  3. Commodification of pride and resistance to profit: language practices as terrain of struggle in a Swiss football stadium Alfonso Del Percio and Alexandre Duchêne  4. "Total Quality Language Revival" Jacqueline Urla  5. Literary tourism: new appropriations of landscape and territory in Catalonia Joan Pujolar and Kathryn Jones  6. Pride, profit and distinction: negotiations across time and space in community language education Adrian Blackledge and Angela Creese  7. War, peace and languages in the Canadian Navy Michelle Daveluy  8. Frontiers and Frenchness: pride and profit in the production of Canada Monica Heller and Lindsay Bell  9. The making of "workers of the world": language and the labor brokerage state Beatriz P. Lorente  10. Language workers: emblematic figures of late capitalism Josiane Boutet  11. Silicon Valley sociolinguistics? Analyzing language, gender and communities of practice in the new knowledge economy Bonnie McElhinny

O autorze

Alexandre Duchêne is Professor of Sociology of language and Director of the Institute of Multilingualism of the University and HEP of Fribourg (Switzerland). His recent publications include Ideologies across Nations (Mouton de Gruyter 2008) and Discourses of Endangerment (with Monica Heller, Continuum 2007).

Monica Heller is professor at the Ontario Institute for Studies in Education and the Department of Anthropology, University of Toronto, as well as a Fellow of the Royal Society of Canada. Her most recent book is Paths to Postnationalism: A Critical Ethnography of Language and Identity (2011, Oxford University Press).