ISBN-13: 9781352000283 / Angielski / Twarda / 2017 / 291 str.
This book explores how the rapid integration of call centres into the circuits of global capitalism over the past quarter century has produced striking shifts in the composition of labour forces across the world. The author draws on field research in Atlantic Canada, Ireland, Italy, and New Zealand to investigate the contested rise of the transnational call centre workforce from the perspective of the labour conflicts, collective organizing and counter-subjectivities produced along the digital assembly lines. Moving beyond depictions of call centre labour as either entirely liberated or utterly subordinated, Language Put to Work investigates the forms of resistance and collective organization provoked by the spread of these workplaces. This includes informal strategies of quitting, slacking and sabotage, conventional trade union activity, tactical innovations at the margins of the labour movement, and forms of self-organization forged by workers outside of the established trade unions altogether. Weaving rich empirical evidence together with political-economic analysis and theories of resistance, this book argues that the submission of language to the production of value in the call centre is a process of proletarianization rather than professionalization, and that the new working class has widely resisted this transformation. This study will be of interest to students and scholars in the fields of communication studies, labour studies, sociology of work, cultural studies, and political economics.