"Beers Fägersten's theoretical discussions and argumentation are compelling and could turn out be most inspiring for further research in the areas of sociolinguistics, pragmatics, comics studies, humor research, critical semiotics, etc. [...] It is a pleasant, easy to read, original book with insightful observations and analyses, which underline the significance of investigating language variation and change in contexts where we normally do not look for them."
Villy Tsakona, National and Kapodistrian University of Athens