Key Account Management in Pharma: A comprehensive compendium

ISBN-13: 9783753458762 / Niemiecki / Miękka / 2021 / 244 str.

Hanno Wolfram

O autorze

In 1975 Hanno Wolfram started his pharmaceutical career as a pharmaceutical rep. Sales management, human resources, marketing and general management have been next steps. He left pharma to get on his own as area manager Europe in a globally acting, research based pharmaceutical company. In the last 25 years he conducted workshops, trainings, and consulting projects in 29 countries on all continents.Key notes and workshops for pharmaceutical companies included many about professional Key Account Management. "Digital in Health" is another one of his books.