40 years ago, Hanno Wolfram has started to work in the pharmaceutical industry. Being self-employed since 18 years allowed him to learn a lot in consulting and change projects in more than 25 countries. You will find him at www.Innov8.de The attempt to share expertise and clarify vital details, was the basis writing about Key Account Management in Pharma. In 2011 Rainer Seiler and Hanno Wolfram wrote the first textbook on Pharma Key Account Management in Germany . This book was written specifically for the German market. It now finds its expansion and upgrading in a fully new English version.