International Marketing Dynamics

ISBN-13: 9783838362724 / Angielski / Miękka / 2010 / 684 str.

Faustino Taderera

Opis

The author, Faustino Taderera, a distinguished university lecturer, researcher, international business and exports strategist had in mind five important objectives in writing this breakthrough and unique textbook: - To create an all in one key reference and set book for students taking advanced studies in International Marketing. - To assist international marketing practitioners, lawyers, bankers, researchers, insurers, TPOs and Government departments get a comprehensive guide and reference book in their day to day work - Contribute to academia through the development of the highly complex, rich and growing international marketing profession which is now taking centre stage in business both public and private. - Bring the reality of the critical importance of international marketing as the creator of the all important foreign currency required to service and oil world trade - Give the busy college and university professor/lecturer an easy to follow and highly analytical/comprehensive set book to use in teaching, setting examinations and creating marking guides.

O autorze

did an MBA degree in International Marketing and International Finance at Buckinghamshire Chilterns University,UK and PhD in Business Administration(specializing in International Business and Marketing) at Asia E-University in Malaysia. Professor FT as he is affectionately known by friends, acquaintances, is a prolific, talented and gifted writer