This book would be useful to colleges and universities as a set book at undergraduate and postgraduate level. The author, Faustino Taderera, a distinguished university lecturer, researcher, international business strategist and supply chain strategist had in mind five important objectives in writing this breakthrough and unique textbook: - To create an all in one key reference and set book for students taking advanced studies in procurement, both undergraduate and postgraduate To assist purchasing practitioners, lawyers, bankers, researchers, insurers, TPOs and Government departments get a...

Faustino Taderera, the celebrity, is the finest International Business and Marketing brains ever produced in Zimbabwe and Africa. This towering academic icon and guru is nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler and the Caterpillar," mainly for his passion, depth and incisive research in these areas. This book, THE EXPORTS MANAGERS GUIDE, covers among others, exports marketing research, documentation, L/Cs, export strategies, export marketing plans, bonded warehouses, shipping, customs procedures, and national trade...

Faustino Taderera, the celebrity, the most published, polished and decorated Marketing and International Business strategist, academic, icon and guru in Africa, is nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler and the Caterpillar," mainly for his passion, depth and incisive research in these areas. This book, BUYER & CONSUMER BEHAVIOUR, is a necessary companion for university professors, marketing practitioners, students and consultants and navigates all the intricacies of marketing psychology and consumption. It blends elements from...

Faustino Taderera, the celebrity and towering figure, is the finest International Business brains ever produced in Zimbabwe and Africa and the most published business icon and guru nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler and the Caterpillar," mainly for his passion, depth and incisive research in these areas. This book, his 17th book, covers, among others, topics: - marketing plans; strategies for the 4 Ps; sales management; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate...

Faustino Taderera, the celebrity, is the finest International Business brains ever produced in Zimbabwe and Africa and the most published business icon and guru nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler and the Caterpillar." This book, Essentials of Entrepreneurship, his 24th book, is a necessary companion for existing and aspiring entrepreneurs and covers, among others, topics such as: - status of world economy; history of entrepreneurship; business plans; production; finance; TQM; HRM; marketing plans; strategies for the 4 Ps;...

This book deals with the basic principles of marketing and is an introductory course at undergraduate level and covers topics like: - the reasons and importance of marketing; marketing philosophy; buyer and consumer behaviour; national branding; marketing research; the 4 Ps; strategies on product, pricing, promotion and distribution; market segmentation; market targeting; positioning; vision, mission, objectives, strategies; product life cycle; Ansoff Growth Share Matrix; Porter's generic strategies; marketing plans; TQM; ethics; corporate governance; social responsibility, among others. This...

Faustino Taderera, the celebrity, is the finest International Business brains ever produced by Zimbabwe and the African continent, an academic icon and guru nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." This book, "Elements of Exports," is a compulsory course at undergraduate and postgraduate level for many exports, shipping, logistics and related qualifications and covers, among others: - transformation of nation states into market states; globalization; dominance; the debt problem; sanctions; embargoes; grey markets; export procedures; export marketing research; cargo...

Faustino Taderera, the celebrity, the most published, polished and decorated Marketing and International Business strategist, academic, icon and guru in Africa, nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East," wrote this book, BRANDING, as an advanced course at undergraduate and postgraduate level and covers topics like: - product, corporate and national branding; value analysis; innovation; TQM; R&D; process re-engineering; marketing plans; sustainable competitive advantage; resource based model; consumer behaviour; perception; globalization strategies for firms and...

Professor Faustino Taderera, the celebrity and towering figure, is the most published, polished and celebrated International Business academic, icon and guru in the world. This book, The Pillars of Management, is a compulsory course at undergraduate and postgraduate levels for many qualifications, including GCE A Level or Grade 11 and 12 and covers, among others: - management theories; immigration; planning, organizing, leading/directing and controlling; organization structures and the role of the state. With this 42nd book Faustino Taderera is now the undisputed Tom Peters of Zimbabwe,...

Faustino Taderera, the celebrity, is the finest International Business and Supply Chain brains ever produced by Zimbabwe and the African continent and is nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler, the Caterpillar and the Rollercoaster." This book, "Customs Practice and Documentation," his 44th book, is co-authored with Mr Zebert Mahachi, another distinguished Zimbabwean academic and former Customs Officer. This book covers topics like: - immigration, smuggling, tariffs, customs clearing, shipping, forwarding, bonded warehouses,...