Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations

ISBN-13: 9781138298965 / Angielski / Twarda / 2019 / 136 str.

Tshimanga Kongolo

Opis

This book will assist scholars and academics dealing with innovation, branding, and IP issues and will provide both context and guidance to policymakers from the developing world through the success stories. This book will serve as a useful scientific material that will provide an invaluable resource.

Spis treści

1: General Introduction;  2: Chapter 1: Conceptual Framework;  3: Chapter 2: Intellectual Property Trends in the Developing World from 2011 to 2016 Based on Income Status;  4: Chapter 3: Non-Technological Innovations and Intellectual Property in the Developing World;  5: Chapter 4: Branding of Local Products in Diverse Industries in the Developing World;  6: Chapter 5: Branding Innovations in the Developing World;  7: Chapter 6: General Conclusion