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Think Consumer: The Enforcement of the Trade Mark Quality Guarantee Revisited, A Legal and Economic Analysis
ISBN: 9781443826860 / Twarda / 235 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The availability of a wide range of branded products makes the selection of the right type of goods a difficult process. This is particularly true in the case of goods whose characteristics consumers do not have complete information about, which they can only learn about after purchasing (experiencing goods). A trade mark quality guarantee facilitates consumers’ choice by sending quality signals. It also enables a trader of branded goods to differentiate the quality of his goods from those of his competitors. Accordingly, trade mark protection is said to enhance economic efficiency, and...
The availability of a wide range of branded products makes the selection of the right type of goods a difficult process. This is particularly true in ...
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cena:
205,33 zł |
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Authenticity and Authentication of Heritage
ISBN: 9780367672089 / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
204,81 zł |
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Branding Trust
ISBN: 9781512825008 / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
204,87 zł |
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In Good Company: Managing Intellectual Property Issues in Franchising (Arabic version)
ISBN: 9789280525397 / Arabski / Miękka / 66 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
135,78 zł |
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Making a Mark - An Introduction to Trademarks for Small and Medium-Sized Enterprises
ISBN: 9789280530629 / Arabski / Miękka / 78 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
135,78 zł |
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In Good Company: Managing Intellectual Property Issues in Franchising (Chinese version)
ISBN: 9789280531145 / Chiński / Miękka / 64 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
135,78 zł |
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cena:
129,48 zł |
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Trade Mark Law: A Practical Anatomy
ISBN: 9780199268269 / Angielski / Miękka / 832 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This practical, thorough, and detailed account of the key issues facing trade mark use is written by one of the leading authorities on the subject. Drawing on British, European, and US law, plus other sources, the author considers both the problems that trade mark law causes in business and commerce and how to solve them. Written in a fluent and approachable style, the work contains useful flow charts, examples, and vignettes to capture the essence of trade mark law as it operates in practice.
This practical, thorough, and detailed account of the key issues facing trade mark use is written by one of the leading authorities on the subject. Dr...
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cena:
1300,19 zł |
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Essentials of Trademarks and Unfair Competition
ISBN: 9780471209416 / Angielski / Miękka / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. ESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition. "This is an extremely well-conceived, clearly written, and authoritative presentation of several related intellectual property disciplines. It will be valuable both to business executives and nonspecialized lawyers. Serious readers should get up to speed rapidly... ESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best prac... |
cena:
150,10 zł |
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Brand Name Bullies: The Quest to Own and Control Culture
ISBN: 9780471679271 / Angielski / Twarda / 309 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An impassioned, darkly amusing look at how corporations misuse copyright law to stifle creativity and free speech
If you want to make fun of Mickey or Barbie on your Web site, you may be hearing from some corporate lawyers. You should also think twice about calling something ""fair and balanced"" or publicly using Martin Luther King Jr.'s ""I Have a Dream"" speech. It may be illegal. Or it may be entirely legal, but the distinction doesn't matter if you can't afford a lawyer. More and more, corporations are grabbing and asserting rights over every idea and creation in our world,... An impassioned, darkly amusing look at how corporations misuse copyright law to stifle creativity and free speech
If you want to make fun of Micke... |
cena:
96,15 zł |
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Trademarks in the Digital Age
ISBN: 9780810849754 / Angielski / Miękka / 98 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Wherry guides the reader through the process of verifying that a trademark is registered, giving a history of the trademark, important trademark court cases, and answering some common questions about trademarks. Also includes useful listings of U.S. and international trademark classifications, and is a fitting tool for entrepreneurs, librarians, and law students alike.
Wherry guides the reader through the process of verifying that a trademark is registered, giving a history of the trademark, important trademark court...
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cena:
354,45 zł |
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Trade Marks and Brands: An Interdisciplinary Critique
ISBN: 9780521889650 / Angielski / Twarda / 472 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or...
Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other discip...
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cena:
583,94 zł |
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Trade Marks in Theory and Practice
ISBN: 9781901362640 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines the function of trademarks and the purpose of the law protecting trademarks within the context of economic function of this area.
This book examines the function of trademarks and the purpose of the law protecting trademarks within the context of economic function of this area.
<...
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cena:
487,78 zł |
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Trade Mark Use
ISBN: 9780199280339 / Angielski / Twarda / 436 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Use" is a concept which is fundamental to modern trade mark law, within the European Union, the US and elsewhere. The use concept is ubiquitous, since it must be understood even before basic issues of registrability, infringement and validity can be resolved. Does use bear the same meaning in each of these, and other, areas? Written by a team of leading practitioners and academics, this book seeks to address this issue from both a practical and a theoretical perspective.
"Use" is a concept which is fundamental to modern trade mark law, within the European Union, the US and elsewhere. The use concept is ubiquitous, sinc...
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cena:
976,72 zł |
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Trade Mark Registrations in Bad Faith
ISBN: 9780199551477 / Angielski / Twarda / 504 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With the ever-increasing importance to both manufacturers and consumers of brand advertising and brand awareness, the commercial significance of trade marks continues to grow. Trade mark abuse, including counterfeiting branded products and the wrongful registration of a trade mark belonging to a person or company by another party (a bad faith registration), is a well-known problem in intellectual property law.
This book provides practical guidance on protecting trade marks against trade mark grabbing in general and abusive bad faith trade mark registrations in particular. It examines the... With the ever-increasing importance to both manufacturers and consumers of brand advertising and brand awareness, the commercial significance of trade...
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cena:
1300,19 zł |
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The Legal Aspects of Community Trade Mark
ISBN: 9789041198310 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1230,95 zł |
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Blackstone's Guide to the Community Trade Mark
ISBN: 9781854315809 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Community Trade Mark Regulation came into force in March 1994, and the first CTM applcations will be accepted from 1st January 1996. By filing one application, a trade mark owner may obtain a single registration effective throughout the whole of the EC, and for the first time it will be possible to gain truly international protection for intellectual property rights.
The Community Trade Mark Regulation came into force in March 1994, and the first CTM applcations will be accepted from 1st January 1996. By filing one...
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cena:
343,63 zł |
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Trade Marks and Brands: An Interdisciplinary Critique
ISBN: 9780521187923 / Angielski / Miękka / 472 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or...
Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other discip...
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cena:
321,00 zł |
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Trademark and Unfair Competition Conflicts: Historical-Comparative, Doctrinal, and Economic Perspectives
ISBN: 9781107155060 / Angielski / Twarda / 802 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book will be of interest for all jurists doing research and working practically in intellectual property law and international economic law. This title is available as Open Access.
This book will be of interest for all jurists doing research and working practically in intellectual property law and international economic law. This...
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cena:
750,29 zł |
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Trademark Law and Theory: A Handbook of Contemporary Research
ISBN: 9781845426026 / Angielski / Twarda / 560 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This important research Handbook brings together a set of illuminating works by the field's leading scholars to comprise one of the broadest and most far-reaching overviews of trademark law issues. Organized around three areas of inquiry, the book starts by offering a rich variety of methodological perspectives on trademark law. Reflecting the multifaceted nature of contemporary trademarks, contributors have drawn from law and economics, political science, semiotic theory, and history. The Handbook goes on to survey trademark law's international landscape, addressing indigenous cultural...
This important research Handbook brings together a set of illuminating works by the field's leading scholars to comprise one of the broadest and most ...
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cena:
1124,46 zł |
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