Intellectual Property Asset Management: How to Identify, Protect, Manage and Exploit Intellectual Property Within the Business Environment

ISBN-13: 9780415527927 / Angielski / Miękka / 2013 / 218 str.

Claire Howell; David Bainbridge

Opis

In the new 'knowledge-intensive economies' intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. This book provides business and management students at all levels with a straight-forward explanation of what the main intellectual property rights are and how these rights are protected.

Spis treści

1. Introduction and Nature of IP. 2. Copyright. 3. Confidentiality. 4. Patents. 5. Registered and Unregistered Design. 6. Business goodwill and reputation. 7. Exploitation of IP. 8. Intellectual property Audit [Housekeeping]. 9. IP and employees. 10. What if IP rights are infringed?. 11. Competition law and Intellectual property

O autorze

David I. Bainbridge is Emeritus Professor of Intellectual Property Law at Aston University and an honorary member of Hardwicke Building, Lincoln’s Inn. He is a member of the British Computer Society and the Intellectual Property Bar Association and also has an extensive background in Engineering and Information Technology. Claire Howell is Senior Lecturer in Law at Aston Unversity. She has teaching experience at both undergraduate and postgraduate level of Company Law; Sale of Goods and Agency, Contract law, Employment Law and Intellectual Property Law.