Integrating Art and Creativity into Business Practice

ISBN-13: 9781522520504 / Angielski / Twarda / 2016 / 284 str.

Giovanni Schiuma; Antonio Lerro

Opis

Presents the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organisations. This publication highlights relevant perspectives across myriad topics, such as organisational culture, value creation, and crowdsourcing.