ISBN-13: 9781349301324 / Angielski / Miękka / 2009 / 250 str.
ISBN-13: 9781349301324 / Angielski / Miękka / 2009 / 250 str.
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.