Impact of Corporate Social Responsibility(CSR) on consumer behaviour

ISBN-13: 9783659917622 / Angielski / Miękka / 2016 / 184 str.

Hien Nguyen

Opis

Is CSR is an effective tool to attract new customers and retain existing customers to Starbucks?. Can it influence consumers' choice when buying a product?. Both of those questions will be found in this thesis with clear theoretical framework, in-depth analysis and discussion. In addition, conclusions about CSR program of Starbucks was discussed in details together with some useful recommendations

O autorze

I am a fresh post-graduate in Business Management who possess strong willingness to learn new things, and proactive personality