In this illuminating work, Jacob L. Nelson complicates the notion that 'engagement' with audiences alone will save the press. Imagined Audiences asks newsrooms to get real about trust-building obstacles, accept that news audiences are ultimately unknowable, and combine approaches—including engagement—toward relevancy. Read it all the way to the end: You will not be disappointed and might even come away with an idea for how to fix news media.
Jacob L. Nelson is an Assistant Professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, and a fellow with the Tow Center for Digital Journalism at Columbia University. He researches the relationship between journalism and the public.