ISBN-13: 9780982444672 / Angielski / Miękka / 2011 / 188 str.
Idea generating skills are crucial to an organization's success. They are the stepping stones to decisions and support. Implemented well, the ideas are transformed into improved business performance. Considering that you cannot realize what you cannot imagine, your ability to realize improved ideas can differentiate you from your competitors. Considering that you cannot will yourself a new idea, your ability to purposefully imagine improved ideas on demand can differentiate you from your competitors.