Human Resource Management and Internal Marketing

ISBN-13: 9781032209401 / Angielski / Miękka / 2022 / 200 str.

Teena Mishra

Opis

This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc.

Spis treści

1. Introduction   2. Thoughts on Internal Marketing  3. Internal Marketing Dimensions   4. Significance of Internal Marketing in the 21st Century  5. Implementation Strategy   6. Models of Internal Marketing   7. Internal Marketing, Human Resource Management, and Technology   8. Service Journey of Internal Marketing   9. Mechanism of Internal Marketing   10. Reorientation of Total Quality Management   11. Internal Marketing and Market Orientation   12. Internal Marketing and Service Quality   13. Internal Marketing and Commitment   14. Thoughts on Internal Marketing

O autorze

Teena Mishra holds a PhD. in Management.