How to Get More Clients: Marketing Secrets for LNCs

ISBN-13: 9781544245096 / Angielski / Miękka / 2017 / 280 str.

Patricia W. Iyer

Opis

How to Get More Clients: Marketing Secrets for Legal Nurse Consultants Book 5 in Creating a Successful Legal Nurse Consulting Practice Series This comprehensive book prepares you to take advantage of a range of ways to market your legal nurse consulting business. I share concepts relating to branding, relationship marketing, online marketing and more. You will discover techniques to help prospects and clients know, like and trust you. You will get in-depth knowledge about using websites and social media to market. Legal nurse consulting is particularly rich in stories. One section of the book defines the power of stories in attracting clients - whether those stories relate to cases you've handled or are the testimonials you collect from clients. Exhibiting provides a great opportunity to meet your prospects face to face. The last section provides solid tips for what you need to know to have a successful exhibiting experience. After I wrote Legal Nurse Consultant Marketing in 2016, I realized that book just scratched the surface of the subject. I find legal nurse consultants have a constant need for current tips and tools that make marketing and sales easier. The book you are holding in your hand greatly expands on the tips in Legal Nurse Consultant Marketing. Let's face it. Without marketing and sales, you don't have a business. Marketing brings attorneys to you. It makes them aware of your skills and what you can contribute to their practice. You need sales skills to close the deal and bring in the case. Section One covers the foundations and principles that create a marketing program. Here I introduce the concepts of defining your brand, using relationship marketing principles to help clients know, like and trust you, and employing a variety of low cost marketing techniques. Section Two tackles marketing online using websites and social media. You must have a website to be found, and it will happily work for you 24/7 - if you use it effectively to show your expertise. Study the chapters in this section to deepen your knowledge about online marketing. Section Three defines the power of stories in attracting clients - whether those stories relate to cases you've handled or are the testimonials you collect from clients. Legal nurse consulting is particularly rich in stories. Section Four provides solid tips for what you need to know to have a successful exhibiting experience. Exhibiting provides a great opportunity to meet your prospects face to face.