Acknowledgements viiIntroduction ixPart I: Mindset1 Why every 15-year-old boy needs a Karen Pini in his life 52 Why most small businesses fail 133 Do you get it, want it and have capacity? 234 The Book of 50 (and how it changed my life) 395 Don't wear 'busy' as a badge of honour 476 How to think big 557 Management by walking around (the lake) 73Part II: Momentum8 How to choose a business idea that will succeed 839 Ten hot subscription side-hustle business ideas 10510 The leader sets the tone 11311 Be stoic 12112 How to work on the business, not in it 127Part III: Management13 How to choose your first hire 14314 How to recruit a world-class team 15115 How to sack someone (nicely) 16316 How to manage an under-performing executive 17117 How to fire a customer or supplier (nicely) 17718 The immature entrepreneur 18319 Why partnerships don't work 189Part IV: Marketing20 Get some skin in the game 20321 The little club that could 22322 Beware of the Brown Cardigans 23123 How to sell anything to anyone 237Part V: Money24 The top 21 metrics business buyers look for 26125 How to make (a lot) more money 28526 How to accurately value your business and get the highest sale price 29127 How to find a buyer for your business 30528 Don't be a tight-arse with money 31529 Why I don't like being called an entrepreneur 31930 Raising start-up capital 323It's only too late if you don't start now 331The fast-track guide for how to build a business others want to sell 335
KOBI SIMMAT is a textbook example of what is possible when burning ambition meets hard work and self-education. He was the founder of Best Practice.biz, Australia's leading accreditation, recruitment, and business-coaching firm, a co-founder of MyNextPractice.com, is host of the popular podcast Talking Business and now advises globally as a business coach.