How does brand image influence purchase intention of the consumers?

ISBN-13: 9783659941962 / Angielski / Miękka / 2016 / 116 str.

Wahab Naeem

Opis

A quantitative research, describing how the brand image is influential to the purchase intention of the consumer in the UK clothing sector. The need for the research was to learn that how the consumer thinks before he/she makes a purchase when exposed to different brands in their daily life and how should the clothing companies should position themselves in order to maximise their revenues from the actual and potential consumers.

O autorze

Wahab Naeem was born in Pakistan. He received the MBA degree with higher Merit from University of East London, London, England, in 2014 and BBA (Hons - Marketing) degree from the Bahria University, Islamabad, Pakistan in 2008.His research interests are in the areas of brand management and decision making process of a consumer.