Hospitality Revenue Management: Concepts and Practices

ISBN-13: 9781774639177 / Angielski / Miękka / 2022 / 516 str.

Peter Szende

Opis

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management.

Recenzje

“This textbook . . . brilliantly combines, as the title indicates, both concepts and practices, making this a single-source resource for practitioners, faculty members, and students. He has identified, hounded, and, in some cases, harassed many leading experts in their respective subject areas to deliver their expertise in a manner that expands their reach far beyond their current roles. . . . Dr. Szende has recruited outstanding industry leaders as authors and gathered the information necessary to prepare and produce this exemplary textbook on the topic that will undoubtedly be utilized by students of all varieties in universities and companies throughout our great industry.

—From the Foreword by Barry A. N. Bloom, PhD, President and Chief Operating Officer, Xenia Hotels & Resorts, Inc.

Spis treści

1. Introduction to Hotel Revenue Management  2. The Fundamentals of Pricing Hotel Guest Rooms  3. Evolving Hotel Segmentation  4. Key Hotel Distribution Channels  5. Competitive Analysis in Hotel Revenue Management  6. Hotel Revenue Forecasting and Budgeting  7. Performance Analysis in Hotel Revenue Management  8. Market Data for Hotel Revenue Management  9. Restaurant Revenue Management: Basic Concepts  10. Restaurant Revenue Management: Advanced Demand Management Concepts  11. Restaurant Revenue Management: Advanced Supply Management Concepts  12. Function Space Optimization  13. Cruise Revenue Management  14. Total Revenue Management  15. Revenue Management: Hotel Owner’s Perspective 

O autorze

Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.