Hospitality Revenue Management: Concepts and Practices

ISBN-13: 9781771888882 / Angielski / Twarda / 2020 / 516 str.

Peter Szende

Opis

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management.

Spis treści

1. Introduction to Hotel Revenue Management Carolyn Fredey and Roy Madhok 2. The Fundamentals of Pricing Hotel Guest Rooms Carolyn Fredey and Raul Moronta 3. Evolving Hotel Segmentation Roy Madhok and Theresa Doherty 4. Key Hotel Distribution Channels Elyana Falk and Calvin Anderson 5. Competitive Analysis in Hotel Revenue Management Theresa Doherty and Leslie Lew 6. Hotel Revenue Forecasting and Budgeting Theresa Doherty and Carolyn Fredey 7. Performance Analysis in Hotel Revenue Management Roy Madhok and Leslie Lew 8. Market Data for Hotel Revenue Management Calvin Anderson, Elyana Falk, and Nicholas Catalfamo 9. Restaurant Revenue Management: Basic Concepts Kristin V. Rohlfs 10. Restaurant Revenue Management: Advanced Demand Management Concepts Kristin V. Rohlfs 11. Restaurant Revenue Management: Advanced Supply Management Concepts Kristin V. Rohlfs 12. Function Space Optimization Marianna Accomando and Bob Chamberlin 13. Cruise Revenue Management Adam Snitzer 14. Total Revenue Management Gabor Fenyves 15. Revenue Management: Hotel Owner’s Perspective Jonathan Jaeger and Lambis Pahiyiannakis

O autorze

Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.