Horse Business Management

ISBN-13: 9781405183475 / Angielski / Miękka / 2010 / 288 str.

Brown Houghton

Opis

Horse Business Management will equip you with the knowledge to run a profitable horse business. Down-to-earth and highly readable, this book demonstrates how to apply modern business theory to create success, in addition to outlining British legal considerations for your business. Essentially, it will enable you to develop your vision of excellence and the specialist skills needed to make that vision a reality. Sections include:

• Understanding the market
• Considering available assets
• Developing effective marketing strategies
• Developing effective practices in daily yard management
• Providing a safe and rewarding environment for all involved
• Recognising and providing a high quality experience for the customer
• Providing a solid financial return

Jeremy Houghton Brown and Marcus Clinton offer you their expert advice on modern equine business techniques, sharing their wealth of practical experience, and their thorough understanding of the horse industry in the UK. Extensively revised for its fourth edition, Horse Business Management is applicable to every type of stable yard and horse business. It is equally suited for both current and prospective horse business owners and managers, and should be in the hands of every college equine student.

Recenzje

"This is a comprehensive manual dedicated to the management of all types of equine establishments. The text is clearly set out with manysubheadings . . . the book has been extensively revised for this fourth edition and has excellent coverage of business management.". (Australian Veterinary Journal, 11 November 2010)

Spis treści

Preface

Dedication

Section 1: Setting the right course

1 A Successful Horse Business

Introduction The Ingredients of Success

Defining Success

Safety and Legality

Equine Standards

Vision and Leadership

Entrepreneurial Flair

Human Resources

Marketing

Common Characteristics and Trends of Horse Businesses

The Business Environment

Challenges of a Horse Business

2 The Customer in the Market Place

Introduction

What do We mean by Market?

Stakeholders in the Business

Customer Care

3 Quality

Introduction to Quality

So what is Quality?

The Management of Quality

Section 2 Staying on Course

4 Health and Safety

Introduction

Accidents and Blame

Developing a Health and Safety Culture

Health and Safety Management

5 Legality and Insurance

Introduction

The Law of Contract

Express Warranties and Conditions

Misrepresentation

Contracts of Employment

The Law of Tort

Insurance

6 Finance and Profit

Introduction

Raising Money

Taxation

Performance Management

Financial Risk Management

7 Marketing and Mission

Introduction

Market Research

Mission Statement

Marketing Strategies

8 Context and Contest

Introduction

The British Horse Industry

Training, Education and Careers

Section 3: Delivering Results

Section 3: Delivering Results

9 Yard and Enterprise Management

Introduction

Premises Considerations

Routines

Daily Duties

Labour–saving Devices

Enterprises

Grassland Management

10 Staff and Office Management

Introduction

Recruitment

Job and Person Specifications

Interviewing

Employment and Employing Staff

Motivation

Communication

Management Style

Remuneration and Benefits

Staff Training

Organisation

Office Routines

Equipment

Records

11 Managing Shows and Events

Introduction

The Nature of Shows and Events

The Principles of Running a Good Show

Looking Back

12 The Eye of the Master

Looking Back

Looking Around

Looking Forward

Looking Diligently

Appendix 1 Facts, Figures and Organisations

Overview of Organisations within the British Horse Industry

Useful Facts about the British Horse Industry

Useful Figures about the British Horse Industry

Appendix 2 Guidance on promoting Safe Working Conditions

General Advice for all Horse Establishments

Additional Specific Guidance for Horse Riding Establishments

Additional Specific Guidance for Studs and Horse Breeding Establishments

Additional Specific Guidance for Racehorse Training Establishments

Control of Substances Hazardous to Health Regulations

Risk Assessment

Appendix 3 Career Training for Work in the Horse Industry

Introduction

Career Preparation

College qualifications

NVQs, Traineeships and Apprenticeships

BHS Professional Qualifications

Association of British Riding Schools (ABRS) and National Pony Society (NPS)

United Kingdom Coaching Certificate (UKCC)

Other Professional and Technical Qualifications

Portfolios and CVs

Appendix 4 National Vocational Qualifications (Including Teaching Level 3 Management and Supervisory Skills)

Introduction to Vocational Qualifications (S/NVQs)

NVQ Level 1

NVQ Level 2

NVQ Level 3

NVQ Level 4

NVQ Structure within each Level

NVQ Methods of Assessment

NVQ Level 3 Management and Supervisory Units

Index

O autorze

Jeremy Houghton Brown is a lifelong horseman who has managed a variety of different yards and equine businesses. He was manager of the British National Equestrian Centre and the British Racing School, then head of Equine Studies at Warwickshire College. Jeremy has been awarded the Fellowship of the UK s Royal Agricultural Societies in recognition of his contribution to the horse industry. Marcus Clinton is an experienced practical horseman, yard manager, business manager and show and event organiser. He was until recently the head of Land–Based studies at South Staffordshire College, and is now Assistant Principal of Land Based industries at Northumberland College.  He is also Chairman of the British Horse Society for Staffordshire.  Marcus brings to this fourth edition a rigorous updating of business techniques and new sections on customer care, marketing, safety and quality.

Blurb

Horse Business Management will equip you with the knowledge to run a profitable horse business. Down–to–earth and highly readable, this book demonstrates how to apply modern business theory to create success. Essentially, it will enable you to develop your vision of excellence and the specialist skills needed to make that vision a reality. Sections include:

• Understanding the market
• Considering available assets
• Developing effective marketing strategies
• Developing effective practices in daily yard management
• Providing a safe and rewarding environment for all involved
• Recognising and providing a high quality experience for the customer
• Providing a solid financial return

Jeremy Houghton Brown and Marcus Clinton offer you their expert advice on modern equine business techniques, sharing their wealth of practical experience, and their thorough understanding of the horse industry.

Extensively revised for its fourth edition, Horse Business Management is applicable to every type of stable yard and horse business. It is equally suited for both current and prospective horse business owners and managers, and should be in the hands of every college equine student.