Harness the power of your brain : Learn how to improve your sales skills and achieve extraordinary results

ISBN-13: 9783659956799 / Angielski / Miękka / 2016 / 176 str.

Manuel Quiñones

Opis

Understanding how the brain works is a concern since ancient times as this guide our actions and through it we make all our decisions. Knowing how to decide and, especially, get to know which button within it activates the purchase, it is the dream of every vendor. In a new reality as we live in today, full of uncertainty, of infinite competition, where customers access many deals on products, services and similar prices, increasingly complex decisions, all this combined makes the seller has to try harder than in the past to sell and persuade us that you have something worth our money, our time and as we shall see, our attention. The neurosales help us measure the reactions of our customers against products or services we offer, not to force them to buy. They help us understand why customers say what they say and do what they do. This new tool that the author presents today is much more effective, because many times our clients have difficulty articulating their feelings or perceptions are distorted due to the process of further rationalization. At the time when you think about feelings, they are altered and the act of observation changes reality. Welcome back!

O autorze

Manuel Quiñones, Ph. D., MBA, MC, is an author, international lecturer, Dean of the Faculty of Business and Economics Sciences University El Bosque, professor and business consultant with a remarkable career, author of several books on management issues especially in Sales and Marketing. Expert facilitator for multinatinational corporations.