Grow Globally: Opportunities for Your Middle-Market Company Around the World

ISBN-13: 9781118030158 / Angielski / Twarda / 2011 / 304 str.

Mona Pearl

Opis

Discover proven strategies and solutions for successful participation in the global market With less than fifty percent of middle market US companies succeeding at going global, corporate executives need to know how to build effective global execution platforms that will allow their organizations to thrive in a global economy. Filled with case studies and indispensable checklists, Grow Globally guides executives in crafting an actionable global strategy that will not only stand the test of change--but that will also be on target, on budget, and on time.

• Reveals how to anticipate change in global decision-making and execution
• Explores how to identify trends and respond to differences between internal corporate culture and the target culture
• Includes case studies, checklists, process visuals and resources, plus a website that hosts online tools and materials

As the world becomes more dependent on technology and trade borders gradually disappear, your company needs to acquire the tools and skills necessary to compete in the global market. Grow Globally presents the skills needed to build a global execution platform that will keep your organization relevant and competitive in the international landscape.

Spis treści

Foreword.

Preface.

Acknowledgments.

Introduction: Growing Globally –– What You Need To Know To Get In the Game.

Chapter 1: Embarking on Your Global Adventure: Navigating Beyond the Borders of Your Organization and Your Home Country.

Chapter 2: The Search for the Right Talent: A Driving Force When Going Global.

Chapter 3: Improving Your Market Readiness through Effective Planning, Action and Commitment.

Chapter 4: Gaining a Competitive Advantage: A Little Difference Makes All the Difference.

Chapter 5: Sound International Negotiations: Unlocking the Secrets of Success across Borders.

Chapter 6: Corporate Partnerships: A Match Made in Heaven or Hell?

Chapter 7: Corporate Business Models: Growing Your Business from Within.

Chapter 8: Focusing on Success.

Chapter 9: Looking into the Future: New Players, New Rules, New Game.

Chapter 10: Growth and Discovery.

Notes.

References.

About the Author.

Index.

O autorze

MONA PEARL, MA, is a global business development expert as well as founder and COO of Beyond A Strategy, Inc., a company providing expertise to plan and implement cost effective and sustainable global growth that improves a company′s bottom line and helps realize seamless international operations. Clients include Deutsche Telekom, Michelin, American Airlines, Philip Morris, and Bacardi. Ms. Pearl regularly publishes columns on global competitiveness in industry magazines, including Manufacturing Today and Management Today.

Blurb

Praise for Grow Globally

"Middle–market companies need guidance to craft a global strategy that will work right the first time, and that′s exactly what Mona Pearl has given them with this book." From the Foreword by Christopher Petersen, Management Today magazine

"Mona Pearl provides a beacon of light in the turbulent seas of international business development. The concepts in her first chapter are so clear and concise for anyone embarking on this exciting business journey. When I began the search for international growth for my company 25 years ago, I wish that Mona had been by my side." William C. Hewins, Vice President, Welch′s International

"Grow Globally is the practical guidebook for smart corporate international expansion. Mona Pearl details the dangers, the opportunities and, most importantly, the necessary steps to ensure your success. If you run a company and are planning to expand into other countries, you must read this book first." Robert Jordan, author, How They Did It: Billion Dollar Insights from the Heart of America,

President, the interimCEOinterimCFO network

"Mona has tremendous experience in helping companies grow globally. This book captures her years of experience in guiding companies to success in global markets." Steve Laubenstein, Director of Solution Sales, CA Technologies (NSDQ: CA)

"We found reading Grow Globally to be very useful in reinforcing our strategy and many of the tactics we′ve implemented to grow outside the U.S. It′s beneficial to gain further insight from a well–respected strategist with a diverse background in helping businesses grow outside their strong core markets." Kurt Powell, Senior Vice President, Global Accounts; Brian Wisniewski, Senior Vice President and GM International, BUNN Corporation