"The writer has not only researched widely, he has also read extensively. For non-games professionals, the notes themselves are a treasure trove of information and reference sources to follow up on, even if the thought of playing games is anathema to you." -- Monty Munford, founder of Mob76 Outlook
Chapter 1: Introduction
Exercise 1: Coming up with an initial concept
Chapter 2: What is a game?
Exercise 2: Who Are Your Players?
Chapter 3: The Anatomy of Play
Exercise 3: What is the Mechanic?
Chapter 4: Player Lifecycle
Exercise 4: What is the Context Loop?
Chapter 5: The Rhythm of Play
Exercise 5: What is the MetaGame?
Chapter 6: Building on Familiarity
Exercise 6: What is Your Bond Opening?
Chapter 7: Counting on Uncertainty
Exercise 7: What is Your Flash Gordon Cliffhanger?
Chapter 8: Six Degrees of Socialization
Exercise 8: What is your Star Wars Factor?
Chapter 9: Engagement Led Design
Exercise 9: What is Your Columbo Twist?
Chapter 10: Delivering Discovery
Exercise 10: What makes your game social?
Chapter 11: Counting on Data
Exercise 11: How Does Your Design Encourage Discovery?
Chapter 12: Service Strategies
Exercise 12: How Will You Capture Data?
Chapter 13: The Psychology of Pricing
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Oscar Clark has been a pioneer in online, mobile and console social games services?since 1998 including Wireplay (British Telecom), Hutchison Whampoa (3UK), PlayStation®Home and Applifier. He is a regular columnist on PocketGamer.Biz and Develop-Online as well as a Mentor for Game Founders. He is also an outspoken speaker at countless games conferences on Games Design, Discovery, and Monetisation. He is also a notorious top hat wearer.