Future-Driven Library Marketing

ISBN-13: 9780838907351 / Angielski / Miękka / 1998

Darlene E. Weingand

Opis

This text offers a practical programme to position and market the library as the choice information provider to all of its customers. Author of Customer Service Excellence: A Concise Guide for Librarians (1996), Darlene Weingand suggests that the best strategies to market the library are future-driven - ones that position the library and its products and services for success, no matter what the future holds.