This text offers a practical programme to position and market the library as the choice information provider to all of its customers. Author of Customer Service Excellence: A Concise Guide for Librarians (1996), Darlene Weingand suggests that the best strategies to market the library are future-driven - ones that position the library and its products and services for success, no matter what the future holds.
This text offers a practical programme to position and market the library as the choice information provider to all of its customers. Author of Custom...
What is our library's mission statement? How do we serve our older customers better? How do I justify the purchase of a new Internet workstation in my library? How many times should I call the plumber each year? These questions and more are discussed in the new edition of an old classic. Since the publication of its first edition in 1965, Administration of the Small Public Library has been a gold standard resource for setting up and managing cuttingedge small public library facilities. Completely revised and updated, this forth edition continues that tradition with many more figures, case...
What is our library's mission statement? How do we serve our older customers better? How do I justify the purchase of a new Internet workstation in my...
Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. Focus is always on the library client as the author covers subjects from the public library mission, leadership, and technology to service priorities, staff development, and evaluation. This dynamic work treats the complex nature of public library service as an opportunity for excellence and diversity. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.
Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. Focus is always on the library client as...
Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This new edition of Weingand's practical handbook gives a broad overview of the entire marketing/planning system-from a working definition of marketing, creating a marketing team, and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, connecting to customers, promoting services, and evaluating the end...
Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can con...