Formation of strategic alliances in continuing education exports

ISBN-13: 9786209248634 / Angielski / Miękka / 2025 / 92 str.

Andreas Amberg

Opis

How can professional training providers generate sustainable competitive advantages in international business? In addition to competence- and resource-based strategic approaches, the relational view approach according to Dyer & Singh offers four determinants of how strategic partners can achieve joint business success. This qualitative study examines whether these determinants also apply to the export of continuing education and what recommendations for action can be derived from this for education providers.