Food Products Evolution: Innovation Drivers and Market Trends

ISBN-13: 9783319238104 / Angielski / Miękka / 2019 / 150 str.

Angela Tarabella; Barbara Burchi

Opis

This Brief presents an extensive analysis on the evolution of food product categories by studying both their launch on the market and their entering into legislation. The textdiscusses casesof specific new products, examining their introduction into literature and regulatory measures. The work examines the relevance of product innovation in the food industry, taking a close look at the market penetration of new food categories by utilizingan innovation rate matrix. With over 18,000 new food products being launched in the US per year, new food categories are continuously introduced in both literature and legislation in order to protect consumers. New Food Products: Evolution, innovation rate, and market penetration proposes a three-part classification system for new food categories based on greener foodstuffs, healthier products and foods for good looks. Specific examples are shown for each proposed class, including highlights of their properties, technologies, innovation potential, related regulations, and distinctive features."

Spis treści

Introduction.- Food Guides.- Innovation in the food industry: a comparison between new and traditional categories of foodstuffs.- Birth of organic agriculture and development of an «organic» market.- EU voluntary certification schemes for agricultural products and foodstuffs.- Precision Agriculture.- Legislative factors and product specifications in the marketing of «light» foodstuffs.- Gluten-free Foods.- Functional Foods.

O autorze

Angela Tarabella is a Full Professor in the Department of Economics and Management at University of Pisa in Italy..