Focus on the End-User

ISBN-13: 9786203196115 / Angielski / Miękka / 324 str.

Cristian LAKÓ

Opis

Focus on the End-User is an invitation to (re)consider translation and localization processes from the perspective of the end-user, by looking at statistical data, provided by search engines. Search engines can function as an online communication mediator between companies and potential buyers, even more so when inter-lingual communication is involved. A termbase built on data from search engines can be employed in translation and localization as a pre-validated glossary source, by analyzing the input of search engine users. Thus, by using common signifiers, the communication gap is closed, a common ground is reached. A book revisiting key concepts in Translation Studies and Website Localization from various perspectives, with a key focus on the end-user, as the ultimate receiver of the intended message.

O autorze

LAKÓ, Cristian Cristian Lako currently works at George Emil Palade University of Medicine, Pharmacy, Science and Technology of Târgu Mures. His current research interests include translation, website localization, communication and new media, SEO, corpus linguistics.