Focus Groups for the Social Science Researcher

ISBN-13: 9781107189164 / Angielski / Twarda / 2019 / 142 str.

Jennifer Cyr

Opis

In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.

Recenzje

'Cyr's book is a unique and significant contribution to qualitative social science methodology. Her analysis not only provides step-by-step guidance on how to organize and facilitate a focus group but highlights why a scholar might take on what can be a daunting set of logistical, ethical and analytic challenges. Cyr unpacks what is distinctive about the method and shows us how to maximize the analytic leverage provided by the social interactions of focus group discussions.' Lauren M. MacLean, Arthur F. Bentley Chair, Indiana University, Bloomington

Spis treści

Introduction; 1. When to use focus groups; 2. Preparing for the focus groups; 3. Undertaking focus groups; 4. Analyzing focus groups and presenting the results; Conclusion.