Focus Groups as Qualitative Research

ISBN-13: 9780761903420 / Angielski / Twarda / 1997 / 88 str.

David L. Morgan

Opis

Reflecting the many changes that have occurred in the study of focus groups over the years, this book begins with an introduction that offers a discussion of the social science approaches to focus groups. It also includes examples from social scientists who have established their own practices and methodological research on focus groups.