Find Your Lightbulb: How to Make Millions from Apparently Impossible Ideas

ISBN-13: 9781906465049 / Angielski / Miękka / 2008 / 272 str.

Mike Harris

Opis

Would you love to start your own business but feel daunted by the slim odds of success? Do you dream about making millions but simply don't know where to start? Find Your Lightbulb answers all these questions, helping you to harness your ability to make millions from nothing more than a simple idea. You don't need to be superhuman, you don't need to have funds in the bank - you don't even need to have an amazing idea in order to get started. Serial entrepreneur Mike Harris shows you that all it takes is enthusiasm, commitment and a willingness to learn. And Mike should know - he's spent the past 20 years creating successful businesses from apparently impossible ideas - ideas which everyone told him would never work. With invaluable business advice and case studies from entrepreneurs and innovators on both sides of the Atlantic, this make-it-happen manual will help you fix the odds of success firmly in your favour.

Recenzje

"This is a really useful and practical A-Z of how to take a business idea and make it successful." HotBrandsCoolPlaces.com May 2008
"...the chapters on brand-building, culture and leadership are filled with sensible advice". Management Today May 2008

Spis treści

Acknowledgements.

Introduction.

1 Living the dream.

2 Star in your own soap opera.

3 Critics who count.

4 Making million–pound ideas.

5 Find funding.

6 Know your ends from your means.

7 Brand and reputation matters.

8 Creating a powerful culture.

9 Leadership and the edge of reason.

10 The smart risks principle.

11 Hot teams.

12 Powerful stuff: the principles in action.

Bibliography.

Index.

O autorze

Mike Harris was the founding CEO of telephone bank Firstdirect and internet bank Egg; he created two one–billion pound businesses and was credited worldwide. In between these commitments, he was chief executive of Mercury Communications, then the main competitor to BT, where he created an iconic brand and built a multi–billion pound consumer business. He was also chairman of mobile phone company Mercury One–2–One during its early years. One–2–One was bought by T–mobile for $10 billion in 1999.
He is currently chairman and co–founder of digital identity experts Garlik – a company which was created in 2005 in order to give individuals and their families more power over the way their information is used in the digital world. It has the inventor of the World Wide Web – Tim Berners–Lee – on  its advisory board.
Mike is also chairman of innovation at the Royal Bank of Scotland. he was a regular speaker at mid–career MBA courses at the MIT Sloan School of Management between 1996 and 2006 and he often speaks at public seminars and runs private workshops on leadership, innovation and entrepreneurship. His clients have included O ₂, IBM, Colt, Intel, Oracle, Adobe and EDS.

Blurb

Would you love to start your own business but feel daunted by the slim odds of success? Do you dream about making millions but simply don′t know where to start?

Find Your Lightbulb answers all these questions, helping you to harness your ability to make millions from nothing more than a simple idea.

You don′t need to be superhuman, you don′t need to have funds in the bank – you don′t even need to have an amazing idea in order to get started. Serial entrepreneur Mike Harris shows you that all it takes is enthusiasm, commitment and a willingness to learn.

And Mike Should know – he′s spent the past 20 years creating successful businesses from apparently impossible ideas – ideas which everyone told him would never work.

With invaluable business advice and case studies from entrepreneurs and innovators on both sides of the Atlantic, this make–it–happen manual will help you fix the odds of success firmly in your favour.

Mike Invites you to plug into the collective wisdom of an army of high–achievers:

• Get started in the most powerful way possible.
• Discover how to deal constructively with the inevitable criticisms
• Learn how to find hundreds of successful ideas.
• Get your business funded.
• Create the most powerful yet often neglected assets possible for your new business.
• Discover the one fundamental principle which characterises all successful leaders.
• Uncover the best kept secret in business.
• Put all of this together in a step–by–step approach to success.