Feature & Magazine Writing: Action, Angle and Anecdotes

ISBN-13: 9781118305133 / Angielski / Miękka / 2013 / 352 str.

David E. Sumner;Holly G. Miller

Opis

Updated with fresh facts, examples and illustrations, along with two new chapters on digital media and blogs this third edition continues to be the authoritative and essential guide to writing engaging and marketable feature stories.

• Covers everything from finding original ideas and angles to locating expert sources
• Expanded edition with new chapters on storytelling for digital media and building a story blog
• Captivating style exemplifies the authors' expert guidance, combining academic authority with professional know-how
• Comprehensive coverage of all the angles, including marketing written work and finding jobs in the publishing industry
• Essential reading for anyone wishing to become a strong feature writer
• Accompanied by a website with a wealth of resources including PowerPoint presentations, handouts, and Q&As that will be available upon publication: www.wiley.com/go/sumnerandmiller

Recenzje

Summing Up: Recommended. Undergraduate collections.   (Choice, 1 July 2013)

"It doesn t matter if the student s chosen medium is daily newsprint, a monthly glossy, or an iPad, Sumner s and Miller s approach reinforces the time–tested tenets of feature journalism: make things interesting, well–organized, market–appropriate, and reader–friendly."  (Journal of Magazine & New Media Release, 1 June 2013)  

Highly recommended for any student interested in writing for magazines or the Internet.   (Cogito Ergo Sum, 20 December 2012)

Spis treści

Preface vii

About the Authors x

PART I: Reading, Writing and Relevance 1

1 What Makes a Story Interesting? 3

2 How to Find an Original Idea 14

3 Strong Angles and Focused Ideas 26

4 Digging Deep for Original Stories 39

5 Talking Pointers: How to Conduct Great Interviews 55

PART II: Taking Your Articles to the Freelance Market 73

6 To Market, To Market: Shopping Your Words Around 75

7 Pitch–Perfect Query Letters 91

PART III: Adding Action and Anecdotes 107

8 Where to Begin: The First 100 Words 109

9 Action, Brevity and Style 123

10 Anecdotes: Mining for Gold 138

PART IV: Different Formats, Different Results 151

11 Briefs: Shortcuts to Publication 153

12 Profiles: Slices of Life 167

13 Writing Nonfi ction Narratives 186

14 Eliminating the Ho–Hum From the How–To 211

15 Making a Timely Calendar Connection 225

16 Writing About Trends and Issues 237

PART V: Exploring Digital Opportunities 253

17 Building a Story Blog 255

18 Long–Form Digital Storytelling 265

PART VI: Preparing the Final Draft 277

19 Advancing Beyond the Slush Pile 279

20 Before You Hit the Send Button: A Checklist 293

21 Careers in Magazine Publishing 299

Appendix: Shoptalk: A Glossary of Magazine Lingo 314

Index 325

O autorze

David E. Sumner is a professor of journalism and head of the magazine journalism program at Ball State University, USA. He received his Ph.D. from the University of Tennessee and is a former Magazine Educator of the Year in recognition of his contribution to journalism teaching. His books include The Magazine Century: American Magazines Since 1900 (2010), and Magazines: A Complete Guide to the Industry (2006).

Holly G. Miller is a working journalist and communications consultant, with bylines in numerous publications including Reader s Digest, TV Guide, and Indianapolis Monthly. She has degrees from Indiana University and Ball State University, USA, and teaches advanced feature–writing classes across America. In addition to writing, ghost–writing, and co–authoring more than a dozen books, she has won awards from Associated Press, the Society of American Travel Writers, and the Evangelical Press Association

Blurb

Avowedly practical and concise, instantly engaging and brimming with ideas and expertise, this comprehensive guide to writing and selling engaging features in print and for digital platforms is offered in a lively new edition. Fresh material includes new chapters on storytelling for blogs and digital media, as well as updated facts and references throughout.

The authors pragmatic approach aims to help budding writers hone their skills and launch their careers, with examples and ideas that spell out the ABCs of non–fiction storytelling: accuracy, brevity and clarity. Too many articles, they say, are one draft short of an A (if the writer is a student) or of acceptance, if the writer is a freelancer. The book maps out the pitfalls standing in the way of success, and provides expert tips on avoiding them. Practicing what they teach, the writing team has ensured this handbook is as entertaining as it is informative and concise as it is comprehensive.

Third edition now accompanied by a website with a wealth of resources including PowerPoint presentations, handouts, and Q&As. See www.wiley.com/go/sumnerandmiller.