Factors That Influence Consumer Satisfaction with OFD in Malaysia

ISBN-13: 9786138955825 / Angielski / Miękka / 124 str.

Hui Kok Tan; Vincent Wee Eng Kim

Opis

In 2017, Malaysia's online food delivery boomed. There are numerous food ordering service platforms on the market, including FoodPanda, Uber Eats (now changed to GrabFood), Honestbee, Dahmakan, DeliverEat, Running Man Delivery, etc. Hence, this research aims to identify factors that continue to influence Malaysian consumer satisfaction with online food delivery after the COVID-19 pandemic and in the future. The results show that perceived price, promotion & discount, convenience motivation, service approach quality, and food quality positively impact the trend factors of OFD services. These findings can provide essential insights for OFD service providers, the restaurant industry and academics, critical for OFD services to improve consumer satisfaction.

O autorze

Tan, Hui KokTan Hui Kok is a senior UI/UX designer and art director with long-term work experience in the design industry. He has more than 18 years of experience in advertising, branding, UI/UX, web design, motion graphics, typography and photography. Tan Hui Kok received an MBA degree from Veritas University College, Malaysia.