'Druckman pushes back against the fast-moving Mturkification of experimental research, advocating fewer quick and dirty experiments that are not closely tied to theory building. Although I am relieved to see experimentation accepted as a mainstream method in political science, this book provides a much needed antidote to the fast lane characterizing the current profusion of experimental studies.' Diana Mutz, University of Pennsylvania
1. Why a primer on social science experiments?; 2. The scientific process and how to think about experiments; 3. Evaluating experiments: realism, validity, and samples; 4. Innovations in experimental designs: opportunities and limitations; 5. What to do before, during, and after an experiment; 6. Designing 'good' experiments.